Topic
consumer behavior
86 published works
Cordell Parvin Blog
More Friday Poetry: This Time on Client Development
I never thought I would find a poem about client development. So I was surprised when I recently found a great Jill Konrath poem that makes some important points that…
The Legal Watercooler
Talking ’bout my generation
[caption id="" align="alignright" width="207"] Where they Boomers got their name.[/caption] Generational marketing is a term that I picked up at the Chief Marketing Officer Institute earlier this year, and something Jonathan…
The Rainmaker Blog
84% of U.S. Mobile Consumers Use Devices to Shop
A new Nielsen report has found that, during the first quarter of 2013, 84% of U.S. mobile consumers had shopped on tablets and smartphones in the last 30 days, an…
Franchise Law Update
Did JCP Know Its Customer? (And Why It Matters for Your Brand))
Much has been written speculating about why Ron Johnson failed--spectacularly--at J.C. Penney. What makes the episode so surprising was that Ron Johnson was not a retail novice. His successes as…
3 Geeks and a Law Blog
Could you text that to me?
By Lisa Salazar
Luxury Daily reports that according to the latest Forrester Research, just under 10 percent of U.S. consumers trust marketers' text messages, while 12 percent trust information on mobile applications. Well,…
Real Lawyers Have Blogs
92% of people more inclined to buy from company using social media
Need any more validation that social media has woven into the fabric of our society? 92% of people are more inclined to purchase from a company that makes use of…
Madison Ave Insights
Choices, Choices: Do Consumers Really Know What They Want?
http://youtu.be/utdDjxQBm_w Increased mobility and access to information with digital media and mobile gives consumers real power to shape the marketplace. Yet consumers can be fickle and easily distracted, to say…
China Law Blog
What Chinese Consumers Want
By Dan Harris
Just finished reading Tom Doctoroff's book, What Chinese Want: Culture, Communism and the Modern Chinese Consumer. I knew I would love it and I did. I knew I would love…
Dewey B Strategic
A Trip the to Supermarket, an iPad, a KM Strategy and a Carton of free eggs!
By Jean O'Grady
I have recently been puzzling about how to use iPads to improve service delivery. Who knew I would get some insights on a trip to the grocery store? Safway's…
The Rainmaker Blog
How Blogging Can Help You Target the #1 Decision-Maker Market: Women
Overall, women today account for 85% of all consumer purchases including everything from autos to health care: 91% of New Homes 92% Vacations 80% Healthcare 89% Bank Accounts 93% Food…